The People’s Company

Sure, Print MIS has a delicious business model that doesn't require carrying any inventory. And, yes, it's growing like a weed and minting juicy profits because print suppliers, in good times and bad, look to improve profitability and access to business critical information. But the real secret of Print MIS’s unlikely success is this: It's a master at harnessing the awesome communications power of the Net - not just to let its customers sound off directly in the ears of the big brass, but to track their every movement so new products and services are tailored to just what customers want. Remember that famous tagline, "When E.F. Hutton speaks, people listen"? At Print MIS, it's the other way around: When people speak, Print MIS listens.