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Like a democracy, it can be a noisy and unruly place, where citizens sometimes think
the folks in charge are numbskulls. But passion prevails at Print MIS because the
people are firmly in charge. Our customers - the 1800+ users who employ Print MIS
management software on a daily basis--wield the kind of influence over system development
that most consumers and businesses could never dream of exerting on conventional
companies.
Sure, Print MIS has a delicious business model that doesn't require carrying any
inventory. And, yes, it's growing like a weed and minting juicy profits because
print suppliers, in good times and bad, look to improve profitability and access
to business critical information. But the real secret of Print MIS’s unlikely success
is this: It's a master at harnessing the awesome communications power of the Net
- not just to let its customers sound off directly in the ears of the big brass,
but to track their every movement so new products and services are tailored to just
what customers want. Remember that famous tagline, "When E.F. Hutton speaks, people
listen"? At Print MIS, it's the other way around: When people speak, Print MIS listens.
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