Turn a Print EnquiryInto an Estimate.
Create structured print estimates faster without the complexity of a full print MIS.
The AI Print Estimator understands print requirements, builds structured specifications, applies your pricing rules and helps protect your margin.
Built for small printers, print brokers, designers, agencies and businesses that need a faster, more consistent way to quote print.
Understand the requirement. Build the estimate. Protect the margin.
A Structured Way to Quote Print.
Print estimating is different. Size, quantity, stock, inks, production method, finishing, outsourced services, delivery and margin can all affect the final price. The AI Print Estimator brings those elements together in one structured estimating process without relying on spreadsheets, calculators, old price lists or guesswork.
- 01
Enter the requirement.
- 02
Build the specification.
- 03
Apply your pricing.
- 04
Protect your margin.
- 05
Create the estimate.
A simpler way to quote print.
From Print Requirement to Customer Quote.
- 01
Enter the Requirement
Tell the AI Print Estimator what the customer needs. Enter or describe the product, quantity, size, material, inks, finishing, delivery requirements and other relevant job information.
- 02
Build the Specification
The AI interprets the enquiry and converts it into a structured print specification. Review the specification and make any required adjustments before pricing.
- 03
Apply Your Pricing
The estimator applies your costs, pricing rules, markups and commercial controls to calculate the selling price.
- 04
Protect Your Margin
Margin controls help ensure the estimate meets the commercial return required by your business.
- 05
Create the Estimate
Review the result and create a professional, customer-ready estimate.
Enquiry → Specification → Pricing → Margin → Estimate
Everything You Need to Quote Print Faster.
- 01
AI Print Specification
Turn natural-language print enquiries into structured job specifications.
- 02
Structured Estimating
Bring materials, production processes, finishing and other requirements together in one estimating workflow.
- 03
Your Pricing Rules
Use your own commercial logic to calculate the selling price. AI helps structure the requirement. Your pricing rules determine how the work is priced.
- 04
Cost & Markup Control
Build selling prices around your costs and required return.
- 05
Margin Protection
Apply commercial controls that help prevent estimates from falling below your required margin.
- 06
Professional Estimates
Create customer-ready estimates from the completed calculation.
- 07
Repeatable Estimating
Create a more consistent estimating process across different enquiries and users.
- 08
No Full MIS Required
Start estimating without implementing an entire management information system.
Print Estimating Without the Complexity of a Full MIS.
Small Printers
Create structured estimates quickly without implementing a complete management information system.
Print Brokers
Quote work using your own pricing structure and manage enquiries across multiple customers and suppliers.
Designers
Add professional print estimating alongside your design and creative services.
Marketing Agencies
Estimate printed materials as part of wider marketing and campaign requirements.
Print Resellers
Build consistent customer pricing while maintaining control of your margins.
Growing Print Businesses
Start with estimating and move towards a complete print MIS as your operation develops.
Built Around Commercial Print.
Estimate everyday print requirements including:
- Business Cards
- Letterheads
- Leaflets & Flyers
- Brochures
- Booklets
- Posters
- Banners
- Stationery
- Marketing Materials
- Presentation Folders
- Labels & Stickers
- General Commercial Print
Build each estimate around the materials, production processes, finishing and commercial requirements of the job.
One Requirement. Two Routes.
Not every job needs to be produced internally. Use the same structured print requirement to estimate work produced in-house or create an RFQ for work that needs to be outsourced.
Produce Internally
Use your own materials, production processes, costs and pricing rules to calculate the estimate.
Outsource
Use the structured specification to create an RFQ and obtain supplier pricing for externally produced work.
Requirement → RFQ → Supplier Pricing → Customer Estimate
There is no need to recreate the job specification simply because production is being outsourced.
Estimate what you produce. Source what you don't.
Choose the Right Level for Your Business.
AI Print Estimator
For businesses primarily looking for a faster and more structured way to quote print.
- AI-assisted print specification
- Structured estimating
- Pricing and markup control
- Margin protection
- Customer estimates
- Outsourced RFQs
- No full MIS implementation required
ePRO Web-to-Print MIS
For printers requiring control across the complete business workflow.
- Web-to-print storefronts
- CRM
- Estimating
- Outsourcing and RFQs
- Jobs and production
- Purchasing
- Warehouse and inventory
- Delivery
- Invoicing
- Reporting
Built on Print Experience.
Print knowledge first. Intelligence applied to it.
Effective print estimating requires more than understanding a sentence. It requires an understanding of stocks, sizes, inks, production methods, finishing, outsourced services, quantities, costs, selling prices and margins.
PrintMIS technology has been developed around those commercial and operational requirements for more than two decades. That experience provides the foundation for the AI Print Estimator.
Frequently asked questions
What is the AI Print Estimator?
The AI Print Estimator turns print enquiries into structured specifications and estimates using print-specific information, your pricing rules, costs and commercial controls.
Does AI decide my selling price?
No. AI helps understand and structure the requirement. Your pricing rules and commercial controls determine how the work is priced.
Do I need a full print MIS?
No. The AI Print Estimator is designed for businesses that need professional print estimating without implementing a complete management information system.
What information can I enter?
You can enter or describe the product, quantity, size, material, inks, finishing, delivery requirements and other information relevant to the job.
Can I review the specification before pricing?
Yes. The AI converts the enquiry into a structured print specification that can be reviewed and adjusted before the selling price is calculated.
Can I estimate work produced internally?
Yes. Use your own materials, production processes, costs, pricing rules and commercial controls to calculate the estimate.
Can I estimate outsourced print?
Yes. Use the structured print specification to create an RFQ and obtain supplier pricing for externally produced work.
Can I use my existing suppliers?
Yes. Continue working with your established suppliers when requesting pricing for outsourced production.
Is the AI Print Estimator the same as ePRO Web-to-Print MIS?
No. The AI Print Estimator is a standalone estimating product. ePRO Web-to-Print MIS is a complete management information system covering storefronts, customers, estimating, jobs, production, purchasing, warehouse, delivery, invoicing and reporting.
From Print Enquiry to Estimate.
Whether you produce print yourself, broker production or source it on behalf of customers, start with the requirement and let the AI Print Estimator structure the process.
Understand the requirement. Build the estimate. Protect the margin.