Know Your Costs Before You Name Your Price.
Build print estimates from the specification, materials, production processes and external services required to complete the work. Review the expected cost, selling price and gross profit before presenting the quotation.
Product views shown with sample data.
Winning the Job Is Only Part of the Decision.
A price may look competitive while leaving too little allowance for the work involved.
The estimating process needs to establish more than what the customer will pay. It needs to explain how the job is expected to be produced and what that production will cost.
Give estimators a structured basis for the commercial decision, rather than relying on an isolated selling price.
Build the Estimate Around the Work.
- 01
Capture the production requirement
Account for quantities, sizes, materials, printing, prepress, finishing, outsourced services and delivery. Establish the specification before deciding what to charge.
- 02
Understand the cost and selling price
Review the calculated cost, unit values and proposed selling price. Apply your pricing rules while retaining visibility of the difference between the expected cost and the customer quotation.
- 03
Use previous work as a reference
Refer to past estimates and jobs when preparing another requirement. Retain the benefit of earlier work while reviewing the current specification and costs before quoting.
- 04
Apply minimum gross-margin protection
Set an optional minimum gross-margin requirement. When enabled, an estimate must meet the threshold defined by your business.
This safeguards the estimate against the costs entered. Actual profitability still depends on what happens during purchasing, production and fulfilment.
Carry the Approved Specification Into the Job.
Once the quotation is approved, the estimating work should continue to serve the business.
Use the established requirement as the basis for job entry and the production workflow. Reduce the need to reconstruct the same specification for another department.
- 01Specification
- 02Costing
- 03Pricing
- 04Quotation
- 05Approval
- 06Job
AI-Assisted Estimating: In Development.
ePRO AI is being developed in phases for the estimating environment inside ePRO. Planned capabilities include referencing past jobs and product templates, followed by custom estimating and comparison across multiple presses.
It is separate from the standalone AI Print Estimator. Availability should be confirmed for the relevant release.
Frequently asked questions
Can an estimate include outsourced work?
Yes. Supplier costs can form part of an estimate alongside internally produced work.
Can an estimate become a production job?
Yes. Approved estimates can continue into job management without rebuilding the specification.
Does margin protection guarantee the final job profit?
No. It controls the estimated commercial position. Changes in costs or production performance can affect the eventual result.
Quote With a Clear Commercial Position.
Bring a representative print requirement to the discussion and review how its specification, costs and pricing would be managed.
